How to Develop a Marketing Strategy as an Author who Doesn’t Know Marketing
by Penny Sansevieri You’re a writer. Brainstorming and writing is what you do best. But what about when the writing is done (for now, at least)? There aren’t many authors…
Book Marketing
Publishing in 2023? The 6 Things You Need to Know
by Penny Sansevieri The book market is more competitive and more saturated than ever before. There is, quite literally, an endless funnel of fresh books hitting the shelves every day.…
Local Authors and Assisted Living Book Clubs
by Mary Brook Book clubs are an important part of the life-enrichment program in assisted living communities. Research shows that reading helps residents retain their long-term memory, focus, and concentration.…
Pitching Your Book: Drawing in More Readers and More Sales
by Penny Sansevieri Pitching a book is challenging. There are so many amazing authors writing about the same topic, and you need to make your book shine. You’ve labored over…
Everything You Need to Know About Author Conferences for Book Marketing Success
by Penny Sansevieri As an author, you should never stop learning. You want to always hone your craft, build your voice, learn the rules of grammar, and so much more.…
It’s Never Too Late to Create Your Year-Long Book Marketing Plan
by Penny Sansevieri Do you know how long an effective book marketing strategy should take place? One year, at least. The first thirty days after the release of your book…
The Gift of Giving Pre-order Gift Certificates
by Ellen Byron Having two books on preorder is the definition of a high-class problem, but it’s a problem, nonetheless. How do you convince people to part with their hard-earned…
Marketing and Book Sales: How Closely Are They Linked?
by Penny Sansevieri It’s true, planning for a book release feels stressful, yet exciting—so much so we often forget that an effective marketing plan for a book really needs to…
Marketing and Book Sales: How Closely Are They Linked?
by Penny Sansevieri Marketing and book sales are definitely entwined, but how closely? How much marketing do you have to do to create significant sales opportunities? Let me tell you…
Better Book Promotion on Amazon
by Penny Sansevieri Book promotion on Amazon is important, but it’s more important to do things right; otherwise you’re losing money and getting discouraged. Since Amazon opened up its ads…