Penny Sansevieri

by Penny Sansevieri To many authors, book promotion is a necessary evil. When I put my author hat on, I totally get this. Why can’t you just spend all day…

by Penny C. Sansevieri Being an indie author means more than just fulfilling your dream of publishing the novel that’s been rattling around in your head for years! Deciding to…

by Penny C. Sansevieri Marketing a book is hard work, and your efforts can seem fruitless if you don’t get positive feedback in the form of reader engagement. Engagement should…

by Penny C. Sansevieri When we look at how to market a book, we know this for sure: Amazon is a great place to list your book, but it requires…

by Penny C. Sansevieri You’ve seen those shiny seals adorning the covers of some of your favorite books, and you’ve certainly taken note when you’ve come across the words, “Winner…

by Penny C. Sansevieri Many authors struggle with their website, and I understand the challenges. That said, the effect a website can have on your book sales cannot be ignored.…

by Penny C. Sansevieri Indie authors ask me all the time how to get noticed on Twitter because, just as with LinkedIn and Facebook, when an author connects with the…

by Penny Sansevieri If you’ve ever said something like: “I’m not sure if what I’m doing is right,” or “None of this seems to be working,” then maybe you haven’t…

by Penny C. Sansevieri The greatest ally for an independent author is their local bookseller. While we’re currently all stuck indoors at the moment due to the spread of COVID-19,…