by Penny Sansevieri It’s simple: if you’re an author, you need a website—period. An author website is essential to your brand, and when used correctly, your overall success. But that…
by Penny Sansevieri We get a lot of authors come to us looking for help with a new release, not realizing how strategic self-publishing an ebook can be. This happens…
by Penny Sansevieri Self-publishing a book can sound complicated, and I won’t lie to you; it is more work upfront for authors. However, it can also be lucrative for many…
by Penny Sansevieri Have you considered using bonus content if you’ve been mulling over getting more creative with your ideas for promoting a book? Bonus content is one of the…
by Penny Sansevieri Let me start by saying that when it comes to self-publishing a book and getting readers to buy it, there is no fancy marketing that will convince…
by Penny Sansevieri In as many years as I’ve been in the industry, one thing I know for sure: book-marketing services vary widely, and not all of them offer the…
by Penny Sansevieri Unfortunately, I see many authors focusing on the wrong thing. I adore goal setting, and I’ve read tons of books on the topic, so this is sort…
by Penny Sansevieri Are you thinking about hiring out services but don’t know if it’s worth the investment? Well, I’m here to, I hope, ease your mind. There are lots…
by Penny Sansevieri When it comes to how to market a book, there’s a lot of industry jargon–like the term ARCs, or Advanced Review Copies. What’s even more confusing is…
by Penny Sansevieri Your author platform relies heavily on a social-media presence. There, I said it. So if you hate social media, you’re going to have a harder time hitting…
