by Penny Sansevieri Wordsrated.com recently completed an in-depth statistical report on the fiction book market. The big takeaway is that over 52.88% of all print book sales in the United…
by Penny Sansevieri Have you stumbled upon the shelves called “Recommended by BookTok” in your bookstores? If you have, you’re probably wondering what BookTok is and how you can be…
by Penny Sansevieri You’re a writer. Brainstorming and writing is what you do best. But what about when the writing is done (for now, at least)? There aren’t many authors…
by Penny Sansevieri The book market is more competitive and more saturated than ever before. There is, quite literally, an endless funnel of fresh books hitting the shelves every day.…
by Penny Sansevieri Pitching a book is challenging. There are so many amazing authors writing about the same topic, and you need to make your book shine. You’ve labored over…
by Penny Sansevieri As an author, you should never stop learning. You want to always hone your craft, build your voice, learn the rules of grammar, and so much more.…
by Penny Sansevieri Do you know how long an effective book marketing strategy should take place? One year, at least. The first thirty days after the release of your book…
by Penny Sansevieri It’s true, planning for a book release feels stressful, yet exciting—so much so we often forget that an effective marketing plan for a book really needs to…
by Penny Sansevieri Book promotion on Amazon is important, but it’s more important to do things right; otherwise you’re losing money and getting discouraged. Since Amazon opened up its ads…
by Penny Sansevieri It’s simple: if you’re an author, you need a website—period. An author website is essential to your brand, and when used correctly, your overall success. But that…
by Penny Sansevieri We get a lot of authors come to us looking for help with a new release, not realizing how strategic self-publishing an ebook can be. This happens…
by Penny Sansevieri Self-publishing a book can sound complicated, and I won’t lie to you; it is more work upfront for authors. However, it can also be lucrative for many…
by Penny Sansevieri Have you considered using bonus content if you’ve been mulling over getting more creative with your ideas for promoting a book? Bonus content is one of the…
by Penny Sansevieri Let me start by saying that when it comes to self-publishing a book and getting readers to buy it, there is no fancy marketing that will convince…
by Penny Sansevieri In as many years as I’ve been in the industry, one thing I know for sure: book-marketing services vary widely, and not all of them offer the…
by Penny Sansevieri Unfortunately, I see many authors focusing on the wrong thing. I adore goal setting, and I’ve read tons of books on the topic, so this is sort…
by Penny Sansevieri Are you thinking about hiring out services but don't know if it’s worth the investment? Well, I’m here to, I hope, ease your mind. There are lots…
by Penny Sansevieri When it comes to how to market a book, there’s a lot of industry jargon–like the term ARCs, or Advanced Review Copies. What’s even more confusing is…
by Penny Sansevieri Your author platform relies heavily on a social-media presence. There, I said it. So if you hate social media, you’re going to have a harder time hitting…
by Penny Sansevieri As you create your book-marketing plan, you may be thinking about doing a pre-order as a way of getting some early sales. But it takes more than…
by Penny Sansevieri Many indie authors turn up their noses at incorporating giveaways and discounts into their book marketing because it seems counterintuitive to making money. But the number of…
by Penny Sansevieri You may be a savvy blogger, or maybe you’re still digging in your heels about starting a blog, but no matter where you fall on that spectrum,…
by Penny C. Sansevieri I’m a big proponent of online book promotion; not only does it work, it’s also necessary if you want to stay competitive and get your book…
by Penny C. Sansevieri Have you started planning your holiday book sales yet? If you haven’t, you should, because Cyber Monday and Black Friday are right around the corner. While…
by Penny Sansevieri Raise your hand if you can’t wait until it’s safe to visit bookstores and libraries again! I am so looking forward to browsing the shelves, collecting a…
by Penny Sansevieri Almost every author who reaches out to me wants to sell more books, so if you identify as such, you’re not alone. Surprisingly, the number-one hurdle to…
by Penny Sansevieri To many authors, book promotion is a necessary evil. When I put my author hat on, I totally get this. Why can’t you just spend all day…
by Penny C. Sansevieri Being an indie author means more than just fulfilling your dream of publishing the novel that’s been rattling around in your head for years! Deciding to…
by Penny C. Sansevieri Marketing a book is hard work, and your efforts can seem fruitless if you don’t get positive feedback in the form of reader engagement. Engagement should…
by Penny C. Sansevieri You’ve seen those shiny seals adorning the covers of some of your favorite books, and you’ve certainly taken note when you’ve come across the words, “Winner…
by Penny C. Sansevieri Many authors struggle with their website, and I understand the challenges. That said, the effect a website can have on your book sales cannot be ignored.…
by Penny Sansevieri Indie authors ask me all the time how to get noticed on Twitter because, just like LinkedIn and Facebook, when an author connects with the right people,…
by Penny Sansevieri If you’ve ever said something like: “I’m not sure if what I’m doing is right,” or “None of this seems to be working,” then maybe you haven’t…
by Penny C. Sansevieri The greatest ally for an independent author is their local bookseller. While we’re currently all stuck indoors at the moment due to the spread of COVID-19,…
by Penny Sansevieri The Month of July is... Dog Days of Summer National Blueberry Month National Anti-Boredom Month Unlucky Month for Weddings National Cell Phone Courtesy Month National Hot Dog…
When Revising and Re-Releasing is the Answer by Penny Sansevieri In a perfect world, book marketing would be flawless right out of the gate when a book is released. In…
The Strategy that Leads to More Book Sales by Penny Sansevieri A secret formula for executing the perfect book launch doesn't exist. Numerous constantly changing factors are in play, from…
by Penny Sansevieri Many authors I’ve consulted with recently about their book marketing plan have reported that their advertising across multiple platforms including social media, Bookbub, and Amazon, to name…
by Penny Sansevieri It’s one thing to write a book, it’s quite another to truly understand which book marketing strategies get the attention you deserve. Book promotion feels tough, and…
by Penny Sansevieri Book promotion has changed a lot over the years, as have the book-promotion services companies offer. Part of the reason is the surge of books we see…
by Penny Sansevieri It’s one thing to write and publish a book, but reader engagement is a whole different ballgame. Reader engagement is what gives you longevity, helps you sell…
by Penny Sansevieri If you’ve ever done Google Ads, Facebook ads, or Twitter, you already know you don’t get a lot of room to work with in terms of ad…
by Penny Sansevieri Having a good website is something many authors struggle with, which I understand, but the effect it can have on your book sales cannot be ignored. Maybe…
by Penny Sansevieri The following is an excerpt from the newly released, updated, 5-Minute Book Marketing for Authors. If you hate the idea of marketing or don’t know where to…
by Penny Sansevieri No matter which site you’re using to sell your books, book descriptions are more important to sales than most authors realize. Many times, I’ll see blocks of…
by Penny Sansevieri In today’s tech-savvy world nearly everything can be measured by metrics: Facebook likes, Instagram or Twitter followers, YouTube video views, etc. Big data is a big industry…
by Penny Sansevieri You probably have found lots of discourse on the publishing industry that boils down to one thing: it’s hopping. We certainly talk about it a lot, what…
by Penny Sansevieri Sometimes the simplest thing you can do to give your sales a boost is to play around with book pricing. While completing a book in and of…
