The Strategy that Leads to More Book Sales by Penny Sansevieri A secret formula for executing the perfect book launch doesn't exist. Numerous constantly changing factors are in play, from…
by Barbara Florio Graham Authors and entrepreneurs know the importance of a website. Social media is fickle, often falling into and out of favor, but your website is what speaks…
by Diana Urban, February 5, 2020, reprinted with permission from BookBub Have you actively promoted your audiobooks? From growing awareness on social media to generating a high volume of sales…
by Diana Urban (from BookBub October 30, 2019 Reprinted with permission) 14. Stage photos of a book in a holiday setting Many authors publish stunning images on Instagram showcasing their…
by Marie McNary Have you seen other authors hosting Facebook parties to promote their new book release? Have you wondered exactly what these parties are all about? A Facebook launch…
by Penny Sansevieri Many authors I’ve consulted with recently about their book marketing plan have reported that their advertising across multiple platforms including social media, Bookbub, and Amazon, to name…
by Lorie Lewis Ham For anyone who doesn't know me, I have been publishing Kings River Life Magazine for nine years, and before that I published five mystery novels. KRL…
by Diana Urban (from BookBub October 30, 2019 Reprinted with permission) 10. Run giveaways with book bundle prizes. Authors and publishers alike often run generous giveaways during the holiday season,…
by Barbara Florio Graham One tested way to sell books is at an author reading. It's an opportunity to invite family and friends who might buy books for others, even…
by Penny Sansevieri It’s one thing to write a book, it’s quite another to truly understand which book marketing strategies get the attention you deserve. Book promotion feels tough, and…
by Diana Urban (from BookBub October 30, 2019 Reprinted with permission) 5. Launch a holiday-themed anthology with other authors If you prefer the short story approach, you can still join…
by C. Hope Clark The signing at Crooked Creek Recreation Center went well. I sold 47 books, was offered a freelance assignment with a magazine, and received an invitation to…
by Diana Urban (from BookBub October 30, 2019 Reprinted with permission) Believe it or not, ‘tis almost the holiday season, so consumers are starting to look for the perfect gifts…
by Penny Sansevieri Book promotion has changed a lot over the years, as have the book-promotion services companies offer. Part of the reason is the surge of books we see…
by Penny Sansevieri It’s one thing to write and publish a book, but reader engagement is a whole different ballgame. Reader engagement is what gives you longevity, helps you sell…
by Jeniffer Thompson Personal branding is not a revolutionary concept, but it’s relatively new to authors. A personal brand can help to establish your authority, catapult your success, and solidify…
by Ellen Byron Despite my ubiquitous presence on social media, when my Cajun Country Mystery series first launched, I found myself dreading the thought of promoting it. The constant horn…
by Penny Sansevieri If you’ve ever done Google Ads, Facebook ads, or Twitter, you already know you don’t get a lot of room to work with in terms of ad…
by Mary Feliz, reprinted with permission If you’re bored by your own promotions, you’re doing it wrong. I like a professional look and find design fun, but my design skills…
by Penny Sansevieri Having a good website is something many authors struggle with, which I understand, but the effect it can have on your book sales cannot be ignored. Maybe…
by Penny Sansevieri The following is an excerpt from the newly released, updated, 5-Minute Book Marketing for Authors. If you hate the idea of marketing or don’t know where to…
by Marilyn Levinson Promotion. How most authors hate that word and all it implies. Your book is about to be published and a good percentage of how well it sells…
by Penny Sansevieri No matter which site you’re using to sell your books, book descriptions are more important to sales than most authors realize. Many times, I’ll see blocks of…
by Penny Sansevieri In today’s tech-savvy world nearly everything can be measured by metrics: Facebook likes, Instagram or Twitter followers, YouTube video views, etc. Big data is a big industry…
by Penny Sansevieri If you've ever wanted to sell more books in other countries, then you need to start exploiting Amazon's international Author Central pages! We have a client who…
by Penny Sansevieri You probably have found lots of discourse on the publishing industry that boils down to one thing: it’s hopping. We certainly talk about it a lot, what…
by Maddie Day and Debra H. Goldstein Maddie: Three mystery authors, Debra H. Goldstein, Barbara Ross, and I, recently shared the same release date from the same publisher. Debra: We…
by Penny Sansevieri Sometimes the simplest thing you can do to give your sales a boost is to play around with book pricing. While completing a book in and of…
by Penny Sansevieri A lot of authors skip media pitching when December rolls in. Did you know December is often one of the hottest times to market your book? This…
by Penny Sansevieri Sometimes, while the re-release sounds like a fabulous idea, it’s not always clear whether your book would really benefit. Let’s have a look at some of the…
by Robert Mening (reprinted with permission) Step 1: Choose the Right Platform If you want to build a good, mobile-friendly and functional website quickly, you’ll need to choose a platform…
by Penny Sansevieri Maybe you’re ready to do something bold to reignite your title sales, or maybe you hate the idea of rereleasing your book, but your curiosity got the…
by Diana Urban (October 12, 2018 blog reprinted with permission) Check out examples of how dozens of successful authors use social media. Social media can be a useful platform for…
by Penny Sansevieri It’s a fact of life. As you read this sentence, I have already begun to lose you and your attention. Maybe you’re thinking about dinner. Or your…
Gwen Cooper is the author of Homer's Odyssey: A Fearless Feline Tale, or How I Learned About Love and Life with a Blind Wonder Cat as well as the upcoming…
by Penny Sansevieri It always happens when November rolls around. Authors come to us wanting to promote their books around the holidays to capture holiday sales. This leads to the…
by Penny Sansevieri Re-releasing a book is always an exciting fresh start, which means you can also revisit pricing. Generally, I’m not a fan of overpricing a book unless the…
by Penny Sansevieri If the idea of self-promotion online seems daunting, not to fear. Self-promotion doesn’t have to be time-consuming or confusing. To help get you started, I’m sharing some…
And there are cats! Gwen Cooper is the New York Times bestselling author of the memoirs Homer’s Odyssey: A Fearless Feline Tale, or How I Learned About Love and Life…
by Penny Sansevieri From a business standpoint, giving something away for free to get a sale may seem counterintuitive. How can giving something away for free help you make money…
by Barbara Florio Graham Writers seem to approach social media enthusiastically, tentatively, or not at all. Few technological advances in history have created this kind of response. When the computer…
by Penny Sansevieri Spending five minutes to determine your website’s strengths and weaknesses will help you identify areas that need additional time and effort. Here is a guideline for a…
(excerpt from 5-Minute Marketing) by Penny Sansevieri Newsletters seem very 1990s, don’t they? They don’t have the flash of “new media” or the shimmer of a shiny new social media…
(excerpt from 5-Minute Marketing) by Penny Sansevieri First things first. Having a website is a must, even in today’s world where social media follows us wherever we go. In fact,…
by Jackie Lapin Today, the fastest and most effective way to create the massive visibility that sells books is through speaking, radio shows/podcasts, and virtual summits. You need to be…
by Sherry Harris Recently a Facebook friend asked me if I would talk via Skype to three classes of sixth graders in New Port Richey, Florida. They are taking a…
by Marilyn Levinson These days we authors are expected to promote our books. In fact, many of us have discovered that promotion and marketing demand more of our time than…
by Gisela Hausmann One common myth says indie authors need only get a few/some/many reviews from friends and acquaintances, then buy an online promotion and their book will (probably) take…
by Barbara Florio Graham Many of us have heard The Long Tail or Viral Marketing, but think these methods are only for large corporations or manufacturers. But we can all…
by Leann Garms How do you make news with your book, beyond a book review or a book-signing event? That’s really the question and the challenge. The answer is actually…
by Barbara Florio Graham As a professional speaker and teacher, I've given three-day workshops to Canadian federal government departments that paid me $1,000/day, international conferences where the payment was in…
by Barbara Florio Graham When I was asked to do a two-hour interview on a popular news/talk radio show, I was delighted. My publisher had hooked the host with a…
Ten questions you should ask and ten things a publicist will expect from you by Kathleen Kaiser, Kathleen Kaiser and Associates, Ventura, California Now more than ever, publicity drives book…
by Tina Mosetis A publicist can help an author get media attention, set up book signings, arrange for speaking engagements, set up business networking opportunities, and much more. Having a…
by Katie Miller, The Vandiver Group, St. Louis Public relations is a strategic communications process in which a certified company or individual is responsible for creating and maintaining the public…
by Chris Santella In 1989, a close friend and I had a notion for a golf book that would highlight fifty of the best public courses in America. We wrote…
by Jackie Lapin, founder of Conscious Media Relations The nice thing about radio—as opposed to TV and print—is that producers and hosts are much less restrictive in selecting their interview…
by Jackie Lapin, founder of Conscious Media Relations With vast changes in book marketing, book publicity for self-help/personal growth books has shifted away from mainstream media. As mainstream media has…
by Kathleen Kaiser, WPN Executive Director I started teaching Author Promote Thyself workshops almost three years ago to help authors learn what book promotion is, what it requires of them,…
by Susan C. Daffron Many creative professionals don't have big money to spend on promotion. If you are desperately seeking a few easy and inexpensive ways to get start getting…
by Susan Daffron As a creative person, you may find marketing a struggle. It's easy to see why creative folks struggle to promote themselves. We're not like other people! Here…
Networking is a technique of connecting with other people for the purpose of exchanging ideas and information. It's a fundamental tool in business and can be enormously beneficial to a…
by Patricia L. Fry If you have a book to promote, sooner or later you’ll probably participate in a book festival. There are hundreds of book and author festivals held…
