by Penny Sansevieri
Dog Days of Summer
Creative Ice Cream Flavors Day
I Forgot Day – This is a fun game, you start, have everyone share something they’ve forgotten recently.
Stay out of the Sun Day
Independence Day (U.S.)
National Bikini Day
International Kissing Day! Romance authors definitely need to plan a special promotion for this day.
Chocolate Day
Body Painting Day
Cheer up the Lonely Day! This is a really touching holiday, contact your local senior or veterans home to see how you can send cards and copies of your book to residents! Or interview the residents, they have stories to tell.
Different Colored Eyes Day. If this is you, definitely share with fans.
Embrace Your Geekness Day – All geeks unite!
Shark Awareness Day
Be a Dork Day. I love this, I’m totally a dork, so today is a good day to admit all your dorky qualities and connect with your fans.
Cow Appreciation Day (left this in as it seems a dorky thing to celebrate!)
World Snake Day. If you happen own a snake this is definitely a cool fact to share with fans.
World Emoji Day. Polling people for their favorite or most-used emoji is a fun way to get to know each other.
National Caviar Day
National Daiquiri Day. I see happy hour posts in my future!
National Lollipop Day
National Junk Food Day. Share your favorite guilty pleasure!
Hammock Day
Vanilla Ice Cream Day
National Tequila Day
National Chili Dog Day
All or Nothing Day
Take Your Houseplants for a Walk Day. I really hope some of you do this and document it for your fans.
National Milk Chocolate Day
National Lasagna Day
National Paperback Book Day. Definitely schedule a special promotion around this.
Mutt’s Day. If you’re a proud mutt owner definitely dedicate a post or two to your furbaby.
July 30th is National Paperback Book Day – time to celebrate your book! Check out more of our July Observances via @bookgal #bookmarketing #indieauthor
Remember, being an author demands creativity, and it also demands authenticity.
Coming up with unique content ideas as part of your author marketing plan is a great way to take your success seriously, without taking yourself too seriously! And these July observances should really help.
Penny Sansevieri, CEO and founder of Author Marketing Experts, Inc. (AME) and an adjunct professor at NYU, is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns.
