WPN Annual Marketing Panel: What’s Working Now (and What’s Not)

Recorded Live on

January 26, 2026 6:00 pm Pacific

Video replay available

$25.00

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Book marketing is evolving faster than ever—and strategies that worked even a year or two ago may no longer deliver results.

Algorithms have shifted. Discovery is fragmented. Reader behavior is changing in real time.

The WPN Annual Marketing Panel brings together three seasoned publishing and marketing professionals for an honest, practical look at what’s actually working now—and what authors should stop spending time (and money) on.

This is a strategy-forward, real-world panel, designed to help authors, publishers, and industry professionals adapt with clarity and confidence as we head into 2026 and beyond.

What You’ll Learn

  • How AI-driven search is changing book discovery—and how to stay visible
  • Where audiobooks are becoming a serious revenue opportunity
  • What TikTok and social platforms are still doing well (and where they’re oversold)
  • Which marketing tactics are losing effectiveness—and what to do instead
  • How experienced marketers are adapting their strategies right now

Each panelist will take a deep dive into a major area of change, followed by a wide-ranging discussion on the future of book marketing.

This is not theory.
This is insight you can apply immediately to your books, backlist, or client work.

Why Attend

  • Practical, current strategies—not recycled advice
  • Transparent discussion of what’s working now
  • Live Q&A with experienced professionals
  • Ideal for authors at any stage, plus marketers, publishers, and industry pros

Featuring

Juliet Clark

Featured on ABC, NBC, FOX, and MarketWatch, Juliet Clark is a recognized publishing expert, award-winning podcaster, and dynamic speaker. For over 20 years, she has helped authors, coaches, and entrepreneurs publish strategically and drive books to bestseller status. Host of the Promote, Profit, Publish podcast.

Michael J. Herman

A serial entrepreneur and lifelong writer, Michael J. Herman has authored 15 books translated into 25 languages, with worldwide sales exceeding one million copies. He specializes in non-bookstore marketing and launched Publicist At Large to help budget-conscious writers expand reach and profitability.

Kathleen Kaiser

President of Writers & Publishers Network, Kathleen Kaiser brings five decades of experience across marketing, technology, and the arts. She is a frequent conference speaker, author of five books, co-host of Talking Book Publishing, and co-founder of ProBookLaunch.

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