By Penny C. Sansevieri, Adjunct Instructor NYU & CEO of Author Marketing Experts, Inc.
It seems everyone is writing a book these days, doesn’t it? Books have become a strong and important tool for many business owners to bring in new clients or get new speaking gigs. But since books don’t sell themselves it needs to be promoted. We all know that it’s hard enough to write a book. But promoting it? That’s entirely different animal altogether. But what if you could, right out of the gate, know exactly what to do to create an outstanding, well-received book that was promoted in such a way that it sold better than you expected? Sound like a dream? Well, certainly nothing is without risk but in working and speaking with thousands of authors, I have found that there are specific things that work every time – and others that don’t. There is a formula for success, and though varying degrees of it may be modified to better serve your audience and genre, most of the things that propel books to success are the same across the board Click here to read the full article on PR Newswire!
Reprinted from “The Book Marketing Expert newsletter,” a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com