By Frances Caballo
Note: This is a two-part online series that has great information on developing a social media program that works.
About the Author: Frances Caballo is an author and social media strategist and manager for writers. You can receive a free copy of her book Twitter Just for Writers by signing up for her newsletter. Connect with Frances on Facebook, Twitter, LinkedIn, Pinterest, and Google+. Be sure to check out her Social Media for Authors Podcast.
Part One: 4 Tweets to Never Send
Authors frequently ask me to create a social media marketing strategy for them. Today I’m going to share how you can create one for yourself.
Start with an Audit: If you already have a website and blog and have tried using social media, you’ll want to begin with an audit. I recently ran a special on social media audits, and many of the writers who hired me revamped their websites and social media marketing on their own.
Once you know what’s working and what can be improved, you can create a plan for moving forward.
Establish Your Goals: What do you hope to achieve through a social media platform? Is it simply to sell books? If that’s your goal, what I’m about to tell you will be disappointing. Read more…
Part Two:15 Tips for Posting on Social Media Plus Free Cheat Sheet
In last week’s post, I shared with you the steps you need to take to develop a social media strategy. You can find that post here: Social Media Strategy for Authors Plus 4 Tweets to Never Send. As promised, in Part II today I discuss what you should be posting on social media and scheduling calendars.
Before we discuss content calendars, let’s talk about the content you’ll post. It’s the meat and potatoes of everything you write online. Read more…