by Penny Sansevieri
When it comes to writing books and book promotion, I know that it seems as if there is a confusing array of choices. And while I can’t address each of these in detail, a number of areas are keenly tied to a book’s success (or lack thereof). Here are ten for you to consider:
1. Not Understanding the Importance of a Book Cover
I always find it interesting that authors will sometimes spend years writing their books and then leave the cover design to someone who either isn’t a designer – or worse, they design their own book cover. Consider these facts for a minute: shoppers in a bookstore (online or brick and mortar) spend an average of three seconds looking at the front cover of a book and seven seconds looking at the back before deciding whether to buy it. Further, a survey of booksellers showed that seventy-five percent of them found the book cover to be the most important element of the book. Also, sales teams for publishers or book distributors often only take the book cover with them when they shop titles into stores.
2. Sometimes You Get What You Pay For
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