Writing a Great Book Ad
by Penny Sansevieri If you’ve ever done Google Ads, Facebook ads, or Twitter, you already know you don’t get a lot of room to work with in terms of ad…
Book Marketing
Five Easy Ways to Upgrade Your Reader Engagement
by Penny Sansevieri It’s one thing to write and publish a book, but reader engagement is a whole different ballgame. Reader engagement is what gives you longevity, helps you sell…
Five tools to make your platform & promotions look professional
by Mary Feliz, reprinted with permission If you’re bored by your own promotions, you’re doing it wrong. I like a professional look and find design fun, but my design skills…
Author Websites: The Ultimate Book Sales Machine
by Penny Sansevieri Having a good website is something many authors struggle with, which I understand, but the effect it can have on your book sales cannot be ignored. Maybe…
Four Easy Things You Can Do If You Don’t Want to Market Your Book
by Penny Sansevieri The following is an excerpt from the newly released, updated, 5-Minute Book Marketing for Authors. If you hate the idea of marketing or don’t know where to…
Is Painless Promotion Possible?
by Marilyn Levinson Promotion. How most authors hate that word and all it implies. Your book is about to be published and a good percentage of how well it sells…
Five Reasons Being an Indie Author Makes You a Small Business
by Penny Sansevieri Being an indie author means more than just fulfilling your dream of publishing the novel that’s been rattling around in your head for years! Deciding to publish…
How Great Book Descriptions Sell More Books
by Penny Sansevieri No matter which site you’re using to sell your books, book descriptions are more important to sales than most authors realize. Many times, I’ll see blocks of…
Metrics Are Worthless…So What Should You Focus on Instead?
by Penny Sansevieri In today’s tech-savvy world nearly everything can be measured by metrics: Facebook likes, Instagram or Twitter followers, YouTube video views, etc. Big data is a big industry…
How to Sell More Books with International Author Central Pages!
by Penny Sansevieri If you’ve ever wanted to sell more books in other countries, then you need to start exploiting Amazon’s international Author Central pages! We have a client who…