How Your Newsletter Can Get You More Readers, Visibility, and Sales
(excerpt from 5-Minute Marketing) by Penny Sansevieri Newsletters seem very 1990s, don’t they? They don’t have the flash of “new media” or the shimmer of a shiny new social media…
Book Marketing
Make Your Website Work for You
(excerpt from 5-Minute Marketing) by Penny Sansevieri First things first. Having a website is a must, even in today’s world where social media follows us wherever we go. In fact,…
Four Easy Things You Can Do If You Don’t Want to Market Your Book
by Penny Sansevieri If you hate the idea of marketing or don’t know where to begin, you’re not alone. I get it. Believe me. Marketing isn’t easy, especially if you…
Visibility: The Key to Selling More Books
by Jackie Lapin Today, the fastest and most effective way to create the massive visibility that sells books is through speaking, radio shows/podcasts, and virtual summits. You need to be…
Skyping with Sixth Graders
by Sherry Harris Recently a Facebook friend asked me if I would talk via Skype to three classes of sixth graders in New Port Richey, Florida. They are taking a…
My Experience with Facebook Parties
by Marilyn Levinson These days we authors are expected to promote our books. In fact, many of us have discovered that promotion and marketing demand more of our time than…
Insights, Facts, & Numbers from an Amazon Top Reviewer
by Gisela Hausmann One common myth says indie authors need only get a few/some/many reviews from friends and acquaintances, then buy an online promotion and their book will (probably) take…
Employing The Long Tail
by Barbara Florio Graham Many of us have heard The Long Tail or Viral Marketing, but think these methods are only for large corporations or manufacturers. But we can all…
PR, Publicity, & Press Kits: How to Make News with Your Book
by Leann Garms How do you make news with your book, beyond a book review or a book-signing event? That’s really the question and the challenge. The answer is actually…