Book Marketing

by Marilyn Levinson These days we authors are expected to promote our books. In fact, many of us have discovered that promotion and marketing demand more of our time than…

by Gisela Hausmann One common myth says indie authors need only get a few/some/many reviews from friends and acquaintances, then buy an online promotion and their book will (probably) take…

by Barbara Florio Graham Many of us have heard The Long Tail or Viral Marketing, but think these methods are only for large corporations or manufacturers. But we can all…

by Leann Garms How do you make news with your book, beyond a book review or a book-signing event? That’s really the question and the challenge. The answer is actually…

by Barbara Florio Graham As a professional speaker and teacher, I’ve given three-day workshops to Canadian federal government departments that paid me $1,000/day, international conferences where the payment was in…

by Barbara Florio Graham When I was asked to do a two-hour interview on a popular news/talk radio show, I was delighted. My publisher had hooked the host with a…

Ten questions you should ask and ten things a publicist will expect from you by Kathleen Kaiser, Kathleen Kaiser and Associates, Ventura, California Now more than ever, publicity drives book…

by Katie Miller, The Vandiver Group, St. Louis Public relations is a strategic communications process in which a certified company or individual is responsible for creating and maintaining the public…

by Tina Mosetis A publicist can help an author get media attention, set up book signings, arrange for speaking engagements, set up business networking opportunities, and much more. Having a…