Winging It: LIVE on the Radio
by Barbara Florio Graham When I was asked to do a two-hour interview on a popular news/talk radio show, I was delighted. My publisher had hooked the host with a…
Book Marketing
Small Publisher or Writer–How to Work with a Publicist
Ten questions you should ask and ten things a publicist will expect from you by Kathleen Kaiser, Kathleen Kaiser and Associates, Ventura, California Now more than ever, publicity drives book…
The Pros of PR Pros: Four Things a Public Relations Professional Can Do to Promote Your Business and Ultimately Sell Your Work
by Katie Miller, The Vandiver Group, St. Louis Public relations is a strategic communications process in which a certified company or individual is responsible for creating and maintaining the public…
How Publicists Help Creative People
by Tina Mosetis A publicist can help an author get media attention, set up book signings, arrange for speaking engagements, set up business networking opportunities, and much more. Having a…
My Path to Publishing—Creating a Brand
by Chris Santella In 1989, a close friend and I had a notion for a golf book that would highlight fifty of the best public courses in America. We wrote…
Tips to Put Pizzazz in Your Pitch—Getting Radio Hosts So Excited They Demand You!
by Jackie Lapin, founder of Conscious Media Relations The nice thing about radio—as opposed to TV and print—is that producers and hosts are much less restrictive in selecting their interview…
Internet Radio Creates a Compelling Avenue for Book Sales
by Jackie Lapin, founder of Conscious Media Relations With vast changes in book marketing, book publicity for self-help/personal growth books has shifted away from mainstream media. As mainstream media has…
Author Promote Thyself
by Kathleen Kaiser, WPN Executive Director I started teaching Author Promote Thyself workshops almost three years ago to help authors learn what book promotion is, what it requires of them,…
12 Ideas for Promoting Your Book During the Holidays
By Patricia L. Fry Whether your book is brand new or it’s been around for a while, this is an excellent time of year to promote it. In fact, I…
HOW TO WORK A BOOK FESTIVAL SO IT WORKS FOR YOU
by Patricia L. Fry If you have a book to promote, sooner or later you’ll probably participate in a book festival. There are hundreds of book and author festivals held…