The Logistics of Touring Part IV–A Day in the Life
by Mark Parsons Click here if you missed Part III. There is the theory of and the planning of, but sooner or later you face the doing of. A typical…
Book Marketing
The Logistics of Touring Part III – Promotion & Product
by Mark Parsons Click here if you missed Part II. “If you build it, they will come” doesn’t apply to in-store events. It’s more like “If you build it—and tell…
Stats You Should Know
by Penny Sansevieri Wordsrated.com recently completed an in-depth statistical report on the fiction book market. The big takeaway is that over 52.88% of all print book sales in the United…
The Logistics of Touring aka Part II – Making it Happen
by Mark Parsons Click here if you missed Part I. Last time we discussed the overall steps in setting up a book tour. Let’s look at some of the important…
Ten Things to Put on Your Author Page
If you have previously published books, list them and show the covers. Readers might not remember a title but will recognize a cover. Put your next book or book cover…
The Logistics of Touring aka Part I – Planning the Tour
by Mark Parsons We’ve gone on three different book tours within the past year. First for my wife’s newest book, The Peach Rebellion, last May, then for my latest, The…
What is BookTok and How to Harness It as an Author
by Penny Sansevieri Have you stumbled upon the shelves called “Recommended by BookTok” in your bookstores? If you have, you’re probably wondering what BookTok is and how you can be…
Speaking at Friends of the Library
by Marilyn Levinson I’m in awe of mystery authors who post about their successful book-signing events on Facebook, stating their events at bookstores and other venues resulted in many book…
How to Develop a Marketing Strategy as an Author who Doesn’t Know Marketing
by Penny Sansevieri You’re a writer. Brainstorming and writing is what you do best. But what about when the writing is done (for now, at least)? There aren’t many authors…
Publishing in 2023? The 6 Things You Need to Know
by Penny Sansevieri The book market is more competitive and more saturated than ever before. There is, quite literally, an endless funnel of fresh books hitting the shelves every day.…