Marketing and Book Sales: How Closely Are They Linked?
by Penny Sansevieri It’s true, planning for a book release feels stressful, yet exciting—so much so we often forget that an effective marketing plan for a book really needs to…
Book Marketing
Marketing and Book Sales: How Closely Are They Linked?
by Penny Sansevieri Marketing and book sales are definitely entwined, but how closely? How much marketing do you have to do to create significant sales opportunities? Let me tell you…
Better Book Promotion on Amazon
by Penny Sansevieri Book promotion on Amazon is important, but it’s more important to do things right; otherwise you’re losing money and getting discouraged. Since Amazon opened up its ads…
Get the Most Out of Your Author Website with These Six Simple Book-Marketing Strategies
by Penny Sansevieri It’s simple: if you’re an author, you need a website—period. An author website is essential to your brand, and when used correctly, your overall success. But that…
The Complete Guide to Influencer Marketing for Authors
by Clayton Noblit reprinted with permission from Written Word Media, July 13 Influencer marketing plays a major role in the digital-marketing landscape. Influencers have hundreds of millions of followers across…
6 Strategic Benefits to Self-Publishing an ebook
by Penny Sansevieri We get a lot of authors come to us looking for help with a new release, not realizing how strategic self-publishing an ebook can be. This happens…
How to Market Your Book Without Social Media
by Carol Michel This article first appeared at janefriedman.com, reprinted with permission. I gave up social media in July 2020. I did what the computer scientist/author Cal Newport calls a…
Why Self-Publishing Your Book is Lucrative if You’re Planning a Series
by Penny Sansevieri Self-publishing a book can sound complicated, and I won’t lie to you; it is more work upfront for authors. However, it can also be lucrative for many…
Clever Ideas for Promoting a Book with Bonus Content
by Penny Sansevieri Have you considered using bonus content if you’ve been mulling over getting more creative with your ideas for promoting a book? Bonus content is one of the…
Five Secrets to Self-Publishing a Book and Generating More Sales
by Penny Sansevieri Let me start by saying that when it comes to self-publishing a book and getting readers to buy it, there is no fancy marketing that will convince…