6 Strategic Benefits to Self-Publishing an ebook
by Penny Sansevieri We get a lot of authors come to us looking for help with a new release, not realizing how strategic self-publishing an ebook can be. This happens…
Book Marketing
How to Market Your Book Without Social Media
by Carol Michel This article first appeared at janefriedman.com, reprinted with permission. I gave up social media in July 2020. I did what the computer scientist/author Cal Newport calls a…
Why Self-Publishing Your Book is Lucrative if You’re Planning a Series
by Penny Sansevieri Self-publishing a book can sound complicated, and I won’t lie to you; it is more work upfront for authors. However, it can also be lucrative for many…
Clever Ideas for Promoting a Book with Bonus Content
by Penny Sansevieri Have you considered using bonus content if you’ve been mulling over getting more creative with your ideas for promoting a book? Bonus content is one of the…
Five Secrets to Self-Publishing a Book and Generating More Sales
by Penny Sansevieri Let me start by saying that when it comes to self-publishing a book and getting readers to buy it, there is no fancy marketing that will convince…
Author Takeovers
by Marilyn Levinson aka Allison Brook reprinted with permission, first appeared in the Writers Who Kill blog. We authors know the importance of getting the word out about our latest…
Hashtags Made Easy
by Dave Chesson Hashtags are a great tool to increase discoverability on platforms like TikTok, Instagram, Pinterest, and Twitter. My problem is I never know which hashtags to use. It…
Not All Book-Marketing Services are Created Equal: What to Look for in 2022
by Penny Sansevieri In as many years as I’ve been in the industry, one thing I know for sure: book-marketing services vary widely, and not all of them offer the…
The Problem with Brainstorming
by Penny Sansevieri Unfortunately, I see many authors focusing on the wrong thing. I adore goal setting, and I’ve read tons of books on the topic, so this is sort…
5 Reasons to Collaborate When It Comes to Book Marketing
by Penny Sansevieri Are you thinking about hiring out services but don’t know if it’s worth the investment? Well, I’m here to, I hope, ease your mind. There are lots…