Hashtags Made Easy
by Dave Chesson Hashtags are a great tool to increase discoverability on platforms like TikTok, Instagram, Pinterest, and Twitter. My problem is I never know which hashtags to use. It…
Book Marketing
Not All Book-Marketing Services are Created Equal: What to Look for in 2022
by Penny Sansevieri In as many years as I’ve been in the industry, one thing I know for sure: book-marketing services vary widely, and not all of them offer the…
The Problem with Brainstorming
by Penny Sansevieri Unfortunately, I see many authors focusing on the wrong thing. I adore goal setting, and I’ve read tons of books on the topic, so this is sort…
5 Reasons to Collaborate When It Comes to Book Marketing
by Penny Sansevieri Are you thinking about hiring out services but don’t know if it’s worth the investment? Well, I’m here to, I hope, ease your mind. There are lots…
Three Must-Haves for Author Homepages
by Lynn Varon The homepage is a snapshot of your website that invites the visitor to explore further. Attention-seeking authors know a website has the widest reach of all promotional…
How Much Should Authors Spend on Book Marketing?
by Brian Feinblum An author recently asked me to give her an idea of how much she should spend on book publicity. Though I wanted to say “everything you have,”…
Everything You Need to Know About Advanced Review Copies
by Penny Sansevieri When it comes to how to market a book, there’s a lot of industry jargon–like the term ARCs, or Advanced Review Copies. What’s even more confusing is…
Book Promotion Now and Then: Connections Matter
by Lorie Lewis Ham My first mystery novel, Murder in Four Part Harmony, came out in 2000. It was published by a small press—one of the first to do print…
The Social-Media Mistake That Can Damage Your Author Platform
by Penny Sansevieri Your author platform relies heavily on a social-media presence. There, I said it. So if you hate social media, you’re going to have a harder time hitting…
Creative Ideas for a Successful Pre-Order Campaign
by Penny Sansevieri As you create your book-marketing plan, you may be thinking about doing a pre-order as a way of getting some early sales. But it takes more than…