Factor Others into Your Book-Promotion Success
by Penny Sansevieri To many authors, book promotion is a necessary evil. When I put my author hat on, I totally get this. Why can’t you just spend all day…
Book Marketing
Five Reasons Being an Indie Author Makes You a Small Business
by Penny C. Sansevieri Being an indie author means more than just fulfilling your dream of publishing the novel that’s been rattling around in your head for years! Deciding to…
Rewarding Reader Engagement in 2021 and Beyond
by Penny C. Sansevieri Marketing a book is hard work, and your efforts can seem fruitless if you don’t get positive feedback in the form of reader engagement. Engagement should…
Seven Steps to Sensational Book Marketing on Amazon
by Penny C. Sansevieri When we look at how to market a book, we know this for sure: Amazon is a great place to list your book, but it requires…
Book Ready to Launch? Read This First
by Mollie Hunt When my friend Sandy Murphy messaged me in the middle of the online book launch for my new cozy, Cat Conundrum, asking me if I’d write an…
Writing Your Author Bio? Here Are 20 Great Examples
by Diana Urban Writing your author bio can be a daunting task, but a well-crafted bio can help readers learn more about what makes you and your books so interesting.…
And the Winner Is…. Using Book Awards to Sell More Books
by Penny C. Sansevieri You’ve seen those shiny seals adorning the covers of some of your favorite books, and you’ve certainly taken note when you’ve come across the words, “Winner…
Building Followers in the Time of the Plague
by Connie Berry One of the first pieces of marketing advice new authors receive is to build a mailing list of followers. Brilliant! After all, these are your fans, your…
From Graphics to Video (Insert Screams)
by Ellen Byron As you’ve probably heard ad infinitum, it’s not enough to write a book these days; you have to do the lion’s share of marketing it too. I’ve…
Marketing During a Pandemic is NOT Easy
by Marci Kladnik I’m new to this self-publishing thing—less than a year—and can only share what I learned during the struggle to market my books during this crazy time. I’m…