Book Marketing

Building Followers in the Time of the Plague

by Connie Berry One of the first pieces of marketing advice new authors receive is to build a mailing list of followers. Brilliant! After all, these are your fans, your…

From Graphics to Video (Insert Screams)

by Ellen Byron As you’ve probably heard ad infinitum, it’s not enough to write a book these days; you have to do the lion’s share of marketing it too. I’ve…

Marketing During a Pandemic is NOT Easy

by Marci Kladnik I’m new to this self-publishing thing—less than a year—and can only share what I learned during the struggle to market my books during this crazy time. I’m…

Goals! Use Your Author Website to Achieve Them

by Penny C. Sansevieri Many authors struggle with their website, and I understand the challenges. That said, the effect a website can have on your book sales cannot be ignored.…

Connecting in the Time of COVID

by Susan RoAne These are complicated, confounding times that have altered our reality, and yet we still need to connect, to converse, to maintain and build our networks and strengthen…

Is PR a necessary evil?

by Leslie Budewitz “PR is part of the business of writing today. It does take time away from the fiction we want to be doing, but it’s one of those…

How to Market Your Book to Independent Bookstores

by Penny C. Sansevieri The greatest ally for an independent author is their local bookseller. While we’re currently all stuck indoors at the moment due to the spread of COVID-19,…