WPN Insider

by Kimberley Grabas With a book launch – much like outrageous stunts or death-defying acts of daring – you really only have one chance to get it right. Other book…

by Sabrina Ricci Marketing in teams often pays off more than marketing by yourself. Author assistant Kate Tilton and many others, including S.R. Johannes have advocated street teams, which involves getting…

If you love the art of marketing, the roll out of a book, movie or new product, keep your eyes and ears open for the flood that is coming for…

PUBLISHERS WEEKLY is expanding their call for New Adult titles to include books written by and for Millennials—especially books that are an outgrowth of their authors’ social media or online…

By Penny C. Sansevieri, Adjunct Instructor NYU & CEO of Author Marketing Experts, Inc. It seems everyone is writing a book these days, doesn’t it? Books have become a strong…

If you’re wondering why your Facebook posts or Blog posts aren’t attracting enough attention maybe your headline needs to be stronger? If you need some headline help, head on over…

When my father, Leonard Shatzkin, was appointed Director of Research at Doubleday in the 1950s, it was a deliberate attempt to give him license to use analytical techniques to affect…

In a prior post, we suggested that the time has come for publishers to have clear policies around what they should require from author web presences for an effective publishing…

From the Buffer blog Here on the Buffer blog, we think a lot about visual content. We’ve shared our own study on the importance of images in Twitter posts for…

Two authors tell how they landed their agent and got published. Anne A. Wilson I was forty-three when I wrote my first novel and realized I’d found my passion. Several…