If you love the art of marketing, the roll out of a book, movie or new product, keep your eyes and ears open for the flood that is coming for Harper Lee’s 50 years in the making followup to To Kill a Mockingbird. Titled Go Set a Watchman, the book will be released July 17. Barnes & Noble is producing a nationwide event for every store. And there will be more. Should be interesting to see what media they use to promote the book since they won’t have an author to make appearances.