If you have previously published books, list them and show the covers. Readers might not remember a title but will recognize a cover.- Put your next book or book cover reveal front and center to get it into a reader’s mind.
- Make sure the link for email updates is easy to find and use.
- Have a Contact Me link or a submit a question page so readers can comment or ask questions.
- Use social media links to get more followers to share your news.
- Have in-person appearances coming up? Make a list of where and when.
- Blog regularly, even if it’s once a week, to give readers a peek inside the life of an author, but don’t get too personal. Many authors use DH (dear hubby) Child #1, to keep family details private.
- Running a contest or giveaway? Put it on your home page and keep it up to date.
- Make sure your website is easy to navigate. If each page opens a tab or a page can’t be found, you’ve lost a reader.
- Avoid clutter, flashing photos, and music—your reader might be sneaking a peek at work and wouldn’t want to get caught!
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