Lee Wind is the Director of Marketing and Programming for the Independent Book Publishers Association (IBPA.) A writer and book blogger himself, Lee is passionate about empowering others to have their voices heard. His guiding principle on marketing (a.k.a. being heard) is inspired by Anne Lamott, who in her brilliant “Bird By Bird,” talks about how lighthouses don’t run all over an island looking for boats to save. They just stand there, shining. Similarly, those of us with stories to share don’t need to chase readers. We just need to be our authentic selves, and shine.
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