Starts September 27, 12:00 p.m./Ends September 27, 4:30 p.m. $49
Provides an intimate glimpse of where AI may be taking the publishing industry.
This half-day online program gathers the industry’s top thinkers on emerging technologies to tackle the topics on everyone’s mind: Will AI affect editorial? Product acquisition? Marketing? Production?
Markus Dohle, former CEO of Penguin Random House, will offer some opening remarks. He will reflect on how the publishing industry has changed over the years and where AI could fit in the future. Ethan Mollick, an associate professor at The Wharton School of the University of Pennsylvania, and one of the most insightful and engaging advocates for AI, will give the closing keynote address on the practical uses of AI from his perspective as a teacher and as a published writer. Sessions will cover:
- AI and Editorial: The impact on writers and editors, within or without a single-source publishing workflow.
- AI and Marketing: Will AI make publishers more effective marketers, particularly online?
- AI and Production: Using AI for design, production, e-book creation, single-source publishing, etc.
- Legal Concerns Surrounding AI and Publishing: An overview of the most important issues concerning authorship, copyright, and contracts.
- A Vision of the Future of AI and Trade Book Publishing.
The program will be hosted by Thad McIlroy, digital publishing analyst and PW contributor, and Peter Brantley, director of online strategy for the University of California Davis Library and founder of the Books in Browsers conference.
This program will be available for playback through October 27, 2023. All registrants will have access to the recordings.