Timeline for Your Book Launch
by Kathleen Kaiser Are you launching a book this year? If yes, it’s time to begin your marketing. You read this correctly: a full year out to make an impact…
Book Marketing
How Libraries Choose Books, Can Yours Be One of Them?
by Shelly Toler Franz I think it’s every writer’s dream to see their book on a library shelf. As a public librarian who is friends with +/- a million authors,…
The “Throw Spaghetti at the Wall and Hope Something Sticks” Approach to Marketing
by Ellen Byron, reprinted with permission, originally published at the Chicks on the Case blog Through the years since my first mystery was published in 2015, I’ve developed a finely…
How To Define Your Book’s Target Audience In 6 Steps
by Jim Foley, reprinted with permission Defining and engaging your target market is crucial when it comes to promotion, and these six steps can help you build your reader personas.…
Connecting Through Book Clubs
by Korina Moss, first published on writerswhokill.blogspot.com, reprinted with permission Isn’t it funny that the solitary act of reading can offer so much connection? If you see someone on the…
Promoting Yourself in Three Easy Steps
by Linda Kay Hardie Like most writers, I used to cringe and change the subject when anyone brought up book promotion. What do I know about it? How can I…
Relationship Building the Key to Successful Marketing
by Diana Hurwitz Key points: Start early Find your tribe Engagement is key Give more than receive You’ve worked on your magnum opus for months, years, maybe a decade. You’ve…
How To Write for the Christian Market
by W. Terry Whalin When I studied journalism at top-rated Indiana University, my colleagues thought my career change was “different.” Instead of becoming a reporter at the Chicago Tribune or…
Reviews matter, and then they don’t.
by Gabriel Valjan, first published on Criminal Minds blog, reprinted with permission. Question: I found out Publishers Weekly let go of some its reviewers and is reviewing fewer mysteries. PW is…
Book marketing overwhelm: How to avoid being crushed
by Sandra Beckwith January 31, 2024 Reprinted with permission It’s easy to see why so many authors suffer from book marketing overwhelm. There’s so much to do! Here’s how to…