Marketing Tips and Trends—A New Monthly Column
Guest writer, Desiree Duffy You want to give your book launch every chance to succeed, right? You’ve written your book. It’s gone through several stages of editing. The interior is…
Book Marketing
A Practical Guide to Ebook Campaigns: Reach More Readers, Sell More Books
by Adanna Moriarty In today’s crowded book market, where every title vies for attention, ebook campaigns have become essential for authors who want to stand out. These campaigns aren’t just…
Promoting Yourself in Four Easy Steps
by Linda Kay Hardie Like most writers I used to cringe and change the subject when anyone brought up book promotion. What do I know about it? How can I…
Timeline for Your Book Launch
by Kathleen Kaiser Are you launching a book this year? If yes, it’s time to begin your marketing. You read this correctly: a full year out to make an impact…
How Libraries Choose Books, Can Yours Be One of Them?
by Shelly Toler Franz I think it’s every writer’s dream to see their book on a library shelf. As a public librarian who is friends with +/- a million authors,…
The “Throw Spaghetti at the Wall and Hope Something Sticks” Approach to Marketing
by Ellen Byron, reprinted with permission, originally published at the Chicks on the Case blog Through the years since my first mystery was published in 2015, I’ve developed a finely…
How To Define Your Book’s Target Audience In 6 Steps
by Jim Foley, reprinted with permission Defining and engaging your target market is crucial when it comes to promotion, and these six steps can help you build your reader personas.…
Connecting Through Book Clubs
by Korina Moss, first published on writerswhokill.blogspot.com, reprinted with permission Isn’t it funny that the solitary act of reading can offer so much connection? If you see someone on the…
Promoting Yourself in Three Easy Steps
by Linda Kay Hardie Like most writers, I used to cringe and change the subject when anyone brought up book promotion. What do I know about it? How can I…
Relationship Building the Key to Successful Marketing
by Diana Hurwitz Key points: Start early Find your tribe Engagement is key Give more than receive You’ve worked on your magnum opus for months, years, maybe a decade. You’ve…