Social Media and Simple Self-Promotion
by Penny Sansevieri If the idea of self-promotion online seems daunting, not to fear. Self-promotion doesn’t have to be time-consuming or confusing. To help get you started, I’m sharing some…
Book Marketing
An interview with Gwen Cooper about how to use a subscription service to sell more writing
And there are cats! Gwen Cooper is the New York Times bestselling author of the memoirs Homer’s Odyssey: A Fearless Feline Tale, or How I Learned About Love and Life…
Why Free is a Killer Marketing Strategy
by Penny Sansevieri From a business standpoint, giving something away for free to get a sale may seem counterintuitive. How can giving something away for free help you make money…
Your 10-Point Website Check-Up
by Penny Sansevieri Spending five minutes to determine your website’s strengths and weaknesses will help you identify areas that need additional time and effort. Here is a guideline for a…
The Fuss over Social Media
by Barbara Florio Graham Writers seem to approach social media enthusiastically, tentatively, or not at all. Few technological advances in history have created this kind of response. When the computer…
How Your Newsletter Can Get You More Readers, Visibility, and Sales
(excerpt from 5-Minute Marketing) by Penny Sansevieri Newsletters seem very 1990s, don’t they? They don’t have the flash of “new media” or the shimmer of a shiny new social media…
Make Your Website Work for You
(excerpt from 5-Minute Marketing) by Penny Sansevieri First things first. Having a website is a must, even in today’s world where social media follows us wherever we go. In fact,…
Four Easy Things You Can Do If You Don’t Want to Market Your Book
by Penny Sansevieri If you hate the idea of marketing or don’t know where to begin, you’re not alone. I get it. Believe me. Marketing isn’t easy, especially if you…
Visibility: The Key to Selling More Books
by Jackie Lapin Today, the fastest and most effective way to create the massive visibility that sells books is through speaking, radio shows/podcasts, and virtual summits. You need to be…
Skyping with Sixth Graders
by Sherry Harris Recently a Facebook friend asked me if I would talk via Skype to three classes of sixth graders in New Port Richey, Florida. They are taking a…