My Path to Publishing—Creating a Brand
by Chris Santella In 1989, a close friend and I had a notion for a golf book that would highlight fifty of the best public courses in America. We wrote…
Book Marketing
Tips to Put Pizzazz in Your Pitch—Getting Radio Hosts So Excited They Demand You!
by Jackie Lapin, founder of Conscious Media Relations The nice thing about radio—as opposed to TV and print—is that producers and hosts are much less restrictive in selecting their interview…
Internet Radio Creates a Compelling Avenue for Book Sales
by Jackie Lapin, founder of Conscious Media Relations With vast changes in book marketing, book publicity for self-help/personal growth books has shifted away from mainstream media. As mainstream media has…
Author Promote Thyself
by Kathleen Kaiser, WPN Executive Director I started teaching Author Promote Thyself workshops almost three years ago to help authors learn what book promotion is, what it requires of them,…
12 Ideas for Promoting Your Book During the Holidays
By Patricia L. Fry Whether your book is brand new or it’s been around for a while, this is an excellent time of year to promote it. In fact, I…
HOW TO WORK A BOOK FESTIVAL SO IT WORKS FOR YOU
by Patricia L. Fry If you have a book to promote, sooner or later you’ll probably participate in a book festival. There are hundreds of book and author festivals held…
Networking Tips for Authors
Networking is a technique of connecting with other people for the purpose of exchanging ideas and information. It’s a fundamental tool in business and can be enormously beneficial to a…
Two Big Reasons Creative People Struggle with Marketing
by Susan Daffron As a creative person, you may find marketing a struggle. It’s easy to see why creative folks struggle to promote themselves. We’re not like other people! Here…
Create a Great Web Site for Your Freelance Writing Business
by Susan C. Daffron To get writing work, you have to let people know you exist. Setting up a Web site is the best way to start, no matter where…
Five Quick and Easy Ways to Promote Your Creative Business
by Susan C. Daffron Many creative professionals don’t have big money to spend on promotion. If you are desperately seeking a few easy and inexpensive ways to get start getting…