Three Must-Haves for Author Homepages
by Lynn Varon The homepage is a snapshot of your website that invites the visitor to explore further. Attention-seeking authors know a website has the widest reach of all promotional…
Book Marketing
How Much Should Authors Spend on Book Marketing?
by Brian Feinblum An author recently asked me to give her an idea of how much she should spend on book publicity. Though I wanted to say “everything you have,”…
Everything You Need to Know About Advanced Review Copies
by Penny Sansevieri When it comes to how to market a book, there’s a lot of industry jargon–like the term ARCs, or Advanced Review Copies. What’s even more confusing is…
Book Promotion Now and Then: Connections Matter
by Lorie Lewis Ham My first mystery novel, Murder in Four Part Harmony, came out in 2000. It was published by a small press—one of the first to do print…
The Social-Media Mistake That Can Damage Your Author Platform
by Penny Sansevieri Your author platform relies heavily on a social-media presence. There, I said it. So if you hate social media, you’re going to have a harder time hitting…
Creative Ideas for a Successful Pre-Order Campaign
by Penny Sansevieri As you create your book-marketing plan, you may be thinking about doing a pre-order as a way of getting some early sales. But it takes more than…
15 Ways Authors Support Each Other on Social Media
by Leila HirschFeld Previously published at BookBub.com on October 7, 2021 reprinted with permission. Writing is a solitary job by nature, but for many authors it has felt especially isolating…
How We Hit the USA Today Bestseller List with a Multi-Author Anthology
by Sierra Simone, Joanna Shupe, Eva Leigh, Nicola Davidson, and Adriana Herrera (reprinted with permission) We are a group of romance authors—Sierra Simone, Joanna Shupe, Eva Leigh, Nicola Davidson, and…
What Can a Website Editor Do for You?
by Lynn Varon, Writer Web We all know what copy editors do in the context of book publishing. What makes a website editor special? They have the skills to help…
Goodreads Giveaways: An Indie Author Go-To
by Penny Sansevieri Many indie authors turn up their noses at incorporating giveaways and discounts into their book marketing because it seems counterintuitive to making money. But the number of…