by Penny Sansevieri
The Month of July is…
Dog Days of Summer- National Blueberry Month
- National Anti-Boredom Month
- Unlucky Month for Weddings
- National Cell Phone Courtesy Month
- National Hot Dog Month
- National Ice Cream Month
- National Picnic Month
Weekly Observances for July:
- Week 2 – Nude Recreation Week
- Week 3 – Capture the Sunset Week
Daily Observances for July:
July 1
Creative Ice Cream Flavors Day
July 2
I Forgot Day – This is a fun game, you start, have everyone share something they’ve forgotten recently.
July 3
Stay out of the Sun Day
July 4
Independence Day (U.S.)
July 5
National Bikini Day
July 6
International Kissing Day! Romance authors definitely need to plan a special promotion for this day.
July 7
Chocolate Day
July 8
Body Painting Day
July 11
Cheer up the Lonely Day! This is a really touching holiday, contact your local senior or veterans home to see how you can send cards and copies of your book to residents! Or interview the residents, they have stories to tell.
July 12
Different Colored Eyes Day. If this is you, definitely share with fans.
July 13
Embrace Your Geekness Day – All geeks unite!
July 14
Shark Awareness Day
July 15
Be a Dork Day. I love this, I’m totally a dork, so today is a good day to admit all your dorky qualities and connect with your fans.
Cow Appreciation Day (left this in as it seems a dorky thing to celebrate!)
July 16
World Snake Day. If you happen own a snake this is definitely a cool fact to share with fans.
July 17
World Emoji Day. Polling people for their favorite or most-used emoji is a fun way to get to know each other.
July 18
National Caviar Day
July 19
National Daiquiri Day. I see happy hour posts in my future!
July 20
National Lollipop Day
July 21
National Junk Food Day. Share your favorite guilty pleasure!
July 22
Hammock Day
July 23
Vanilla Ice Cream Day
July 24
National Tequila Day
July 25
National Chili Dog Day
July 26
All or Nothing Day
July 27
Take Your Houseplants for a Walk Day. I really hope some of you do this and document it for your fans.
July 28
National Milk Chocolate Day
July 29
National Lasagna Day
July 30
National Paperback Book Day. Definitely schedule a special promotion around this.
July 31
Mutt’s Day. If you’re a proud mutt owner definitely dedicate a post or two to your furbaby.
July 30th is National Paperback Book Day – time to celebrate your book! Check out more of our July Observances via @bookgal #bookmarketing #indieauthor
The Takeaway
Remember, being an author demands creativity, and it also demands authenticity.
Coming up with unique content ideas as part of your author marketing plan is a great way to take your success seriously, without taking yourself too seriously! And these July observances should really help.
Penny Sansevieri, CEO and founder of Author Marketing Experts, Inc. (AME) and an adjunct professor at NYU, is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns.
