Goodreads Giveaways: An Indie Author Go-To
by Penny Sansevieri Many indie authors turn up their noses at incorporating giveaways and discounts into their book marketing because it seems counterintuitive to making money. But the number of…
Book Marketing
Five Creative Blog Post Ideas for Savvy Author Marketing
by Penny Sansevieri You may be a savvy blogger, or maybe you’re still digging in your heels about starting a blog, but no matter where you fall on that spectrum,…
Shameless v. Apologetic
by Ellen Byron (and her alias, Maria DiRico) Originally published on The Chicks on the Case blog, August 9, 2021 The following statement may make people who know me snort…
Hit the Streets for Local Book Promotion That Really Works!
by Penny C. Sansevieri I’m a big proponent of online book promotion; not only does it work, it’s also necessary if you want to stay competitive and get your book…
Five PR Tools Every Writer Should Know About
by Sandi Sonnenfeld Reprinted with permission from The Authors Guild and author. As the COVID-19 pandemic winds down and we start to resume our usual activities, now may be the…
Jingle Bell July: 5 Start-Now Strategies for Sure-Fire Holiday Book Sales
by Penny C. Sansevieri Have you started planning your holiday book sales yet? If you haven’t, you should, because Cyber Monday and Black Friday are right around the corner. While…
11 free things you can do to buzz your book
by Sandra Beckwith Posted on May 12, 2021. Reprinted with permission. After paying for editing, proofreading, and a snazzy cover design, self-published authors don’t always have a lot of money…
You Can Never Have Too Many Book Reviews
by Penny C. Sansevieri Every once in a while, I’ll talk to an author who says, “I have enough book reviews,” so they don’t want my help in that area…
“Four stars! Must read!”
by Clea Simon All of us who write dream of the rave review, the headline that celebrates our talent, and the link for readers eager to buy. But with my…
Indie Bookstores, Indie Books: A Match Made in Heaven
by Penny Sansevieri Raise your hand if you can’t wait until it’s safe to visit bookstores and libraries again! I am so looking forward to browsing the shelves, collecting a…