Goals! Use Your Author Website to Achieve Them
by Penny C. Sansevieri Many authors struggle with their website, and I understand the challenges. That said, the effect a website can have on your book sales cannot be ignored.…
Book Marketing
How to Get Noticed on Twitter as an Indie Author
by Penny C. Sansevieri Indie authors ask me all the time how to get noticed on Twitter because, just as with LinkedIn and Facebook, when an author connects with the…
Connecting in the Time of COVID
by Susan RoAne These are complicated, confounding times that have altered our reality, and yet we still need to connect, to converse, to maintain and build our networks and strengthen…
Is PR a necessary evil?
by Leslie Budewitz “PR is part of the business of writing today. It does take time away from the fiction we want to be doing, but it’s one of those…
FANtastic: How Being a Fan Can Help You Sell More Books
by Penny Sansevieri If you’ve ever said something like: “I’m not sure if what I’m doing is right,” or “None of this seems to be working,” then maybe you haven’t…
How to Market Your Book to Independent Bookstores
by Penny C. Sansevieri The greatest ally for an independent author is their local bookseller. While we’re currently all stuck indoors at the moment due to the spread of COVID-19,…
Monthly Observances for July
by Penny Sansevieri The Month of July is… Dog Days of Summer National Blueberry Month National Anti-Boredom Month Unlucky Month for Weddings National Cell Phone Courtesy Month National Hot Dog…
A Second Chance at Success
When Revising and Re-Releasing is the Answer by Penny Sansevieri In a perfect world, book marketing would be flawless right out of the gate when a book is released. In…
Twenty Factors That Tip the Scales in Your Favor to Get Booked on a Podcast
by Jackie Lapin, Radio/Podcast Virtual Book Tour Expert Today podcasts are the hottest form of media for leaders, authors, and experts who wish to connect with audiences eager for information,…
Newsletters: To Have or Not to Have?
by Marilyn Levinson For the longest time, every book-promoting guru I listened to insisted an author needed a newsletter. A newsletter was essential. It was the best way to communicate…