The Logistics of Touring aka Part I – Planning the Tour
by Mark Parsons We’ve gone on three different book tours within the past year. First for my wife’s newest book, The Peach Rebellion, last May, then for my latest, The…
Book Marketing
What is BookTok and How to Harness It as an Author
by Penny Sansevieri Have you stumbled upon the shelves called “Recommended by BookTok” in your bookstores? If you have, you’re probably wondering what BookTok is and how you can be…
Speaking at Friends of the Library
by Marilyn Levinson I’m in awe of mystery authors who post about their successful book-signing events on Facebook, stating their events at bookstores and other venues resulted in many book…
How to Develop a Marketing Strategy as an Author who Doesn’t Know Marketing
by Penny Sansevieri You’re a writer. Brainstorming and writing is what you do best. But what about when the writing is done (for now, at least)? There aren’t many authors…
Publishing in 2023? The 6 Things You Need to Know
by Penny Sansevieri The book market is more competitive and more saturated than ever before. There is, quite literally, an endless funnel of fresh books hitting the shelves every day.…
Local Authors and Assisted Living Book Clubs
by Mary Brook Book clubs are an important part of the life-enrichment program in assisted living communities. Research shows that reading helps residents retain their long-term memory, focus, and concentration.…
Pitching Your Book: Drawing in More Readers and More Sales
by Penny Sansevieri Pitching a book is challenging. There are so many amazing authors writing about the same topic, and you need to make your book shine. You’ve labored over…
Everything You Need to Know About Author Conferences for Book Marketing Success
by Penny Sansevieri As an author, you should never stop learning. You want to always hone your craft, build your voice, learn the rules of grammar, and so much more.…
It’s Never Too Late to Create Your Year-Long Book Marketing Plan
by Penny Sansevieri Do you know how long an effective book marketing strategy should take place? One year, at least. The first thirty days after the release of your book…
The Gift of Giving Pre-order Gift Certificates
by Ellen Byron Having two books on preorder is the definition of a high-class problem, but it’s a problem, nonetheless. How do you convince people to part with their hard-earned…