by Mary Brook Book clubs are an important part of the life-enrichment program in assisted living communities. Research shows that reading helps residents retain their long-term memory, focus, and concentration.…
by Penny Sansevieri Pitching a book is challenging. There are so many amazing authors writing about the same topic, and you need to make your book shine. You’ve labored over…
by Penny Sansevieri As an author, you should never stop learning. You want to always hone your craft, build your voice, learn the rules of grammar, and so much more.…
by Penny Sansevieri Do you know how long an effective book marketing strategy should take place? One year, at least. The first thirty days after the release of your book…
by Ellen Byron Having two books on preorder is the definition of a high-class problem, but it’s a problem, nonetheless. How do you convince people to part with their hard-earned…
by Penny Sansevieri It’s true, planning for a book release feels stressful, yet exciting—so much so we often forget that an effective marketing plan for a book really needs to…
by Penny Sansevieri Marketing and book sales are definitely entwined, but how closely? How much marketing do you have to do to create significant sales opportunities? Let me tell you…
by Penny Sansevieri Book promotion on Amazon is important, but it’s more important to do things right; otherwise you’re losing money and getting discouraged. Since Amazon opened up its ads…
by Penny Sansevieri It’s simple: if you’re an author, you need a website—period. An author website is essential to your brand, and when used correctly, your overall success. But that…
by Clayton Noblit reprinted with permission from Written Word Media, July 13 Influencer marketing plays a major role in the digital-marketing landscape. Influencers have hundreds of millions of followers across…
