Penny Sansevieri

by Penny Sansevieri As you create your book-marketing plan, you may be thinking about doing a pre-order as a way of getting some early sales. But it takes more than…

by Penny Sansevieri Many indie authors turn up their noses at incorporating giveaways and discounts into their book marketing because it seems counterintuitive to making money. But the number of…

by Penny Sansevieri You may be a savvy blogger, or maybe you’re still digging in your heels about starting a blog, but no matter where you fall on that spectrum,…

by Penny C. Sansevieri I’m a big proponent of online book promotion; not only does it work, it’s also necessary if you want to stay competitive and get your book…

by Penny C. Sansevieri Have you started planning your holiday book sales yet? If you haven’t, you should, because Cyber Monday and Black Friday are right around the corner. While…

by Penny C. Sansevieri Every once in a while, I’ll talk to an author who says, “I have enough book reviews,” so they don’t want my help in that area…

by Penny Sansevieri Raise your hand if you can’t wait until it’s safe to visit bookstores and libraries again! I am so looking forward to browsing the shelves, collecting a…

by Penny Sansevieri Almost every author who reaches out to me wants to sell more books, so if you identify as such, you’re not alone. Surprisingly, the number-one hurdle to…

by Penny Sansevieri To many authors, book promotion is a necessary evil. When I put my author hat on, I totally get this. Why can’t you just spend all day…

by Penny C. Sansevieri Being an indie author means more than just fulfilling your dream of publishing the novel that’s been rattling around in your head for years! Deciding to…